RTB finally gets an open standard called Open RTB

If you are working in the online advertising industry, you might already have heard the letter RTB. It is like a buzzword floating around in all agencies currently. Most people don’t know what it is.

It is basically buying display inventory based on algorithms and target user thru that. All is happening in real time and every agency has to send a bid.

There is now an open standard for this called Open RTB.

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